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This website leatherpaws.com has the following on the web page, "ONLY SEE SELECTIONS BASED ON SIZE." Our analyzers viewed that the website also said " What is your dogs neck size? For our sizing guide." The Website also said " Dont know the exact neck size;. No worries, what is the estimated size? HERE IS WHAT OUR CUSTOMERS HAVE TO SAY! Marlow loves his new collar and we get compliments on it all the time! We were so surprised to get the collar so fast in the mail! Thank you so much! Keep up the good work Leather Paws! Kellie Harless on Oct 30, 2017 Leather Paws Etsy. We love it so much!." The website's header had dog as the most important search term. It is followed by dogs, pet, and pets which isn't as ranked as highly as dog. The next words they used was puppy. puppies was included but will not be seen by search engines.